Success Story Generali
Switching event platforms to organise events that reflect its brand identity
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About Generali
The Italian group Generali is a global leader in insurance. Present in more than 60 countries, it employs 71,000 people and insures 57 million clients worldwide. Generali France is one of the leading insurers in the country, relying on more than 10,000 employees and general agents to provide insurance solutions to 8.3 million clients, individuals or beneficiaries covered under their activities.
The insurer also serves 800,000 businesses and professionals. Each year, Generali France organises hundreds of in-person and online events for its employees, partners and clients.
An event management platform that no longer fit the bill
Generali France needed an intuitive and easy-to-use EMS that would allow them to energise, harmonise and customise their events in line with their brand identity. They were looking to centralise all their events on a single platform, while benefiting from a branded event application. Before Eventdrive, employees had access to a complex, time-consuming platform and an event application with limited branding options.
Out of habit, the Generali France team kept using their existing provider, even though it no longer met their needs. The platform was difficult to use and the events team was dependent on their supplier (often unavailable) for support. On top of that, there were no design options, which held back the customisation of their corporate events.
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Event Manager, Generali France
In 2020, the Generali France events team chose Eventdrive to manage all their online, hybrid and in-person events. The choice was straightforward: Eventdrive's ease of use and high level of customisation allow them to harmonise their events while gaining efficiency at every level. Generali France can now centralise the management of their entire event value chain on a single platform.
With Eventdrive, it is possible to manage an event from A to Z, then communicate around it through various channels such as personalised invitations and SMS. The platform also allows events to be broadcast live or pre-recorded, as well as creating multi-sessions and workshops. It is also easy to interact with guests and encourage exchanges between them thanks to the integrated chat feature in each session.
To optimise the participant experience, Eventdrive equipped Generali France with a tool to easily create surveys, quizzes, word clouds and many other features to engage their guests. With this in mind, the insurer was also able to create its first native event application, fully customised in its brand colours.
This allows participants to access a personalised agenda and receive event notifications. Finally, advanced reporting now enables them to analyse their events more precisely. By using Eventdrive, the insurer can create flawless events and evaluate them in just a few clicks!
1. Personalised events
Eventdrive's ease of use and design flexibility enable a much higher level of event customisation. Responsive event website templates, corporate font and colour management — everything is made available to Event Managers to create events that reflect their company's identity.
2. A real time-saver
The ease of getting to grips with the tool, combined with the ability to create event and email templates, represents a genuine time-saver for Generali France. An Event Manager can easily create an event from a predefined template, send invitations and set up automatic registration confirmations in just a few minutes.
3. Easy onboarding
Although initially used by the events team, the Eventdrive platform was quickly adopted by other departments. Eventdrive made documents available to ease onboarding for new users. When needed, the Eventdrive team steps in to offer remote and in-person training. On top of that, Eventdrive's Customer Success team supports Generali France on a daily basis in the creation of their events.
4. Unlimited possibilities
Initially, Generali France used Eventdrive solely for organising in-person events. However, the EMS's adaptability to new event formats allowed the insurer to set up hybrid events with ease.
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The event platform
Thank you to Generali France and Jennifer Duval for their trust over all these years. Working with such a demanding team is both a privilege and a constant source of improvement.
They organise their events with Eventdrive
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