Success Story Societe Generale

In the context of GDPR and particularly for managing the personal and confidential data of its clients, Societe Generale needed a reliable and secure solution. Eventdrive meets all of the group's compliance and IT standards. According to security audits conducted by Societe Generale's IT teams, Eventdrive guarantees an optimal level of security. Centralising this data also helps ensure compliance — especially important in the banking sector — when it comes to tracking invited guests: frequency of invitations, amount per guest, etc.

Through the creation of email and registration site templates validated in advance by management and in line with the graphic charter, Societe Generale harmonises its visual identity as well as its event communication.

Before Eventdrive, the events team handled all of the group's invitations. Today, an executive assistant, a communications officer or a team can create their own event directly from the platform, fully independently. Sales teams can also enter their guests into the client database, whose API is connected to Eventdrive. The ability to duplicate events also saves considerable time: up to 3 hours saved per event. Ultimately, Eventdrive allows each department to focus on the tasks where they add the most value.

The Compliance department accesses Eventdrive to ensure adherence to banking sector-specific standards. The Procurement department uses it to oversee the group's event-related purchasing through the budgeting tool. Teams share reports with management at both the event and organisational level to speed up and refine decision-making. The event manager can access their event data to optimise the organisation of future ones: performance at each invitation stage, ROI calculation, satisfaction measurement...